Historical Analysis

CHARM 2019 - 31st Anniversary Conference "Explore Identity Building: Marketing History as an Instrument of Transformation" - Ottawa, Canada - 16th-19th May 2019


We invite marketing, advertising, business, social science, and humanities scholars from all backgrounds to join with our hosts from Carleton University at the Westin Hotel, Ottawa for a friendly, collegial, and interdisciplinary research conference. We call on scholars from around the globe to cast a critical look on all aspects of the history of marketing. In 2019 we particularly, but not exclusively, invite papers exploring how marketing has contributed to the construction of identities.

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