celebrity-fan relationship

Celebrity fans and their consumer behaviour: autoethnographic insights into the life of a fan - Markus Wohlfeil - 2018 - Routledge

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Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday culture and market economy, and the focus of increasing study.

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