Personal debt is a common problem among Hong Kong people. Personal loan marketers promote their products and services aggressively, especially to young consumers. The purpose of this paper is to examine how young consumers respond to personal loan advertisements.

Fan, F. and Chan, K. (2019) Young adults perception of personal loan commercials, Young Consumers, 20(2), 109-120. https://doi.org/10.1108/YC-10-2018-0854