The International Journal of Advertising is planning a forthcoming special issue devoted to Children and Advertising. The primary goal of this special issue is to enhance current knowledge pertaining to the interface of advertising and children. Authors have been strongly encouraged to submit interdisciplinary workthat embraces theories and methods from diverse disciplines such as psychology, anthropology, sociology, marketing, mass communication, and media & broadcasting.
Editors of the special issue:
This handbook analyses a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media.
The handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies and the sociology of childhood. Essays provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts