Scholars from around the globe were called upon to cast a critical look on the history of marketing and how these outputs might be taken to reflect on past epochs to enhance our understanding.
The International Journal of Advertising is planning a forthcoming special issue devoted to Children and Advertising. The primary goal of this special issue is to enhance current knowledge pertaining to the interface of advertising and children. Authors have been strongly encouraged to submit interdisciplinary workthat embraces theories and methods from diverse disciplines such as psychology, anthropology, sociology, marketing, mass communication, and media & broadcasting.
Editors of the special issue:
Advances in Communication Research to Reduce Childhood Obesity focuses not only on the power of media in driving food choices in youth, but how these same media may be harnessed in reversing the obesity epidemic.
How do children understand issues of work, marketing, money and scarcity? In Situating Child Consumption the contributors offer a provocative stance rethinking values and notions of children, childhood and consumption.
In the aftermath of the global financial crisis of 2008-2009, strengthening consumer protections has become a widely publicized cornerstone of financial regulatory reform in the United States and elsewhere. Less often discussed are the myriad changes in consumer protections in other sectors of the consumer economy over the past decade – in health care, food safety, tobacco and toys to name but a few. Moreover, many of the new consumer financial protections were contemplated and designed prior to the unfolding of the financial crisis.
Contrairement à ce que l’on croit souvent, le marché ne fait pas que dissoudre des liens mais en crée de nouveaux. Partout, communautés de clients, sites de rencontre, régulations marchandes, cartes de fidélité, cadeaux d’entreprise, associations professionnelles, outils du marketing viral, réseaux sociaux électroniques, contrats commerciaux, inventent et font proliférer des formes de liens inédites à partir de la rencontre entre les partenaires de l’échange.