consumer culture theory

For the third time, the CCT community came to Europe, and after the UK and Finland, it was France's turn to host our annual Conference. As reminded by Benoit Heilbrunn’s keynote speech during the 2015 CCTC in Fayetteville, Arkansas, French theory is a major source of influence in our understanding of culture, society, consumption and marketing. For the CCTC’s eleventh anniversary, we would like Lille to become a cosmopolitan meeting place of ideas enabling cross-fertilization between local and global intellectual traditions.